Healthcare
companies are braving the outsourcing backlash and
looking at newer avenues in outsourcing of pathological
blood samples for analysis and interpretation in
India, while still showing their competitive advantage
(same quality standards in diagnosis with a much
quicker turnaround time) at nearly 10% of overseas
costs.
For
instance, while a thyroid profile blood test costs
anywhere from $ 30 to $ 50 in the US, the same can
be analysed by Indian companies for less than $
5 per patient. These companies use the same quality
of chemicals and processes for analysis of blood
samples as are used in developed nations. Even the
processing technology is the same. This is certainly
another segment in the medical BPO sector where
India is poised to show much growth.
Indian
companies are looking at various streams of business,
which need to conduct pathology tests on a regular
basis and are looking for cost effective options.
Apart from hospitals, insurance companies in countries
like the US conduct pre-policy check-ups before
selling a product. They are looking for much cheaper
options. The other areas Indian companies are tapping
relate to clinical research organisations that conduct
various pathology tests on patients for new drug
developments. Now, companies are also getting their
facilities accredited by the College of American
Pathology (CAP), the global standard for pathological
governance. |